Etihad Airways loyalty program
By Danny Mulvihill profile image Danny Mulvihill
1 min read

Tokenizing Etihad Airways loyalty program

Most major brands are experimenting with web3 loyalty. Etihad is granting people status upgrades, free points, VIP lounge access, and more

Most major brands are experimenting with web3 loyalty. Etihad is granting people status upgrades, free points, VIP lounge access, and more.

Why use the blockchain?

Loyalty programs today are walled gardens. Benefits are mostly limited to discounts or rewards within the company. Anything else requires burdensome integrations and coordination.

Crypto solves this. It makes it extremely easy to build interoperable loyalty programs. For example, being a frequent flyer with an airline may grant you free tickets to tourist attractions or public transportation, hotel upgrades, or a Netflix subscription. Points may be tradable among brands too. All with virtually no custom work 🌴

This is all possible today. The infrastructure layer is more advanced than people realize. Any brand can launch this without requiring any blockchain experience or holding crypto, and the blockchain can be made invisible to users.

Most Fortune 500 brands are launching experiments. Many may seem limited in scope but they are important foundations to the larger vision. Soon, most people will be using NFTs daily, without realizing it.

Brands can partner with Crossmint to create royalty programs using Minting API to create and distribute NFTs at scale on Ethereum, Solana, Base, Optimism, Sora and much more. For end consumers, brands can leverage Wallet-as-a-Service product to create wallets for users using their Web2 logins, such as their Google accounts. Compared with creating a crypto wallet, purchasing crypto from an exchange and then transferring to a wallet before minting an NFT, Wallet-as-a-Service product reduces the user friction by 1000x. 

The world’s coming on-chain fast. Etihad is Crossmint's third airline and 30,000th company/developer! Congratulations to their team, Arcube, Mission: Impossible, and Polygon Labs for all the incredible work! 🎉

By Danny Mulvihill profile image Danny Mulvihill
Updated on
Case Studies