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NFTs in Sports: The Future of Fan Engagement
By Beatriz profile image Beatriz
3 min read

NFTs in Sports: The Future of Fan Engagement

Discover the game-changing role of NFTs in sports: Transforming cherished moments into unique, lasting memorabilia and opening new fan engagement avenues.

The beauty of sports a lot of times comes from the thrill of witnessing your favorite team clinch the championship, the stadium erupting in joy around you. 

Now, imagine owning a digital artifact of that exact moment, not just in memory or a fleeting video clip, but as a unique, collectible piece of history owned by you.

This is the transformative potential of Non-Fungible Tokens (NFTs) in sports – turning fleeting moments into eternal memorabilia. 

NFTs are revolutionizing how fans interact with the sports they love, offering a new dimension of engagement and ownership that extends beyond the physical realm.

What Role Do NFTs Play in the Sports Industry?

NFTs serve as digital certificates of ownership for various types of media and memorabilia, making them a perfect fit for the sports industry. 

They enable fans to own a piece of sports history, whether it be iconic moments, exclusive artworks, or digital trading cards. The uniqueness and scarcity of NFTs, secured by blockchain technology, add a new layer of value to fan memorabilia, transforming passive supporters into active participants in the sports economy.

What Benefits Do NFTs Offer Sports Clubs?

For sports clubs, NFTs present a new avenue to deepen fan engagement and generate additional revenue. 

By minting exclusive NFTs, clubs can offer fans something more than just merchandise or tickets; they provide a unique, digital asset that could appreciate over time. This not only incentivizes fan engagement but also opens up global markets beyond just local fans, as NFTs can be bought, sold, and traded across borders with ease. For example, only 1% of AC Milan fans can make it to San Siro but most of them can engage with the team via NFTs. 

Furthermore, NFTs can serve as a gateway to additional benefits, such as VIP experiences, exclusive content, or voting rights, further enhancing the fan-club relationship - teams are already experimenting with NFTs, here are just a few examples: 

NFTs in Sports: Use Cases

AC Milan and Fanblock: Own a Piece of San Siro on Polygon

AC Milan, in collaboration with Fanblock, has tokenized the team's stadium experience. Fans can acquire virtual plots of land within the stadium, with rewards tied to in-game events that occur on their plot of the pitch during official games, such as goals, assists, and yellow cards. 

Fans are rewarded ranging from signed t-shirts and VIP experiences to free tickets, deepening their engagement and loyalty​​.

Tokenizing the sports fan experience with AC Milan and Fanblock
NFTs help sports franchises engage fanbases with digital ownership. Learn everything about tokenization in sports with the AC Milan use case.

Sacramento Kings, Magic Eden, and Crossmint: NFT Ticketing

Magic Eden and Crossmint helped Sacramento Kings sell tokenized game tickets.

These NFT Tickets could not only serve as fans' credentials to enter the games but also serve as collectibles that give fans value over time. 

Museum of Mahomes and Crossmint: A Pioneering Approach to NFTs

The "Museum of Mahomes" features a collection of 3,090 digital collectibles showcasing various highlights from Patrick Mahomes' career. 

Collectors have the option to use a Web3 wallet or pay with a credit card. Crossmint enables Museum of Mahomes to offer the most payment options to fans who want to own a piece of American Football history. 

Check out the collection here

These are only the tip of the iceberg when it comes to NFT use cases in sports - we haven't covered any use cases in mass-participation sports such as Marathons and Cycling Races and Ironmen. 

Keen to build with Crossmint to unlock a new revenue stream for your sport? Get in touch with us here

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By Beatriz profile image Beatriz
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